Marcomm Department
  • 04-Sep-2019 to 03-Nov-2019 (CST)
  • Minneapolis, MN, USA
  • Hourly
  • Contract/Full Time

W2 Salary, Health and Dental Ins, Paid PTO

Marcomm Inc. is looking to hire a Marketing Specialist

The Marketing Specialist supports the development of marketing strategy and plans that meet the division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen the brand and drive growth through consumer & dealer awareness; providing cross-category leadership to develop communications and promotions based on consumer needs, motivators and behaviors; and working collaboratively with the E-Commerce, Product, Sales, and Brand teams.

Primary Responsibilities

  • Strategy and Planning
  • Support integrated marketing and go-to-market plans to drive revenue, margin, and $/unit growth
  • Support launch content strategy on- and off-line; assist in channel execution (CPQ, landing pages, catalog)
  • Drive effective and compelling launch marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, and presentations
  • Support all phases of dealer and consumer launch online and standard catalogs including creative, layout/pagination, studio and location photography, production, inventory and field distribution
  • Develop launch e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store front
  • Support creation of launch collateral, presentations, brochures, signage, brand and product videos, displays, ads, press releases, and sales tools with input from product management and sales managers
  • Support planning and execution of MY20 Snow dealer show

Required Skills and Knowledge

  • Bachelor's degree in business, marketing or related
  • 5+ years marketing or related experience; digital marketing experience preferred
  • Self-motivated, detail-oriented, proactive, focused high-achiever who consistently delivers results and has the ability to make rapid adjustments in response to industry changes
  • Highly collaborative, willing to work the matrix across functions and levels to achieve results
  • Excellent written, negotiation, presentation and verbal communication skills
  • Ability to lead in a fast-paced environment, managing tasks on time and within budget
  • Ability to operate autonomously on location (video shoots, shows, events, etc.)
  • Strong computer skills (Microsoft Office)
Marcomm Department
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